The sign for Ugorent was supposed to contain elements of catering equipment. Since Ugorent is engaged in renting equipment for celebrations and events, including tables, decorations, cutlery, and a complete catering assortment, it was necessary to incorporate these elements into a sign. I wanted the logo to remain a simple sans-serif font to make the sign stand out.
It often happens that the client during the development of the logo goes in a direction that I did not expect, so it happened this time. I was this time for a simpler variant, but since the company was newly founded at the time, the client wanted for the logo to show their job directly and clearly.
